BA (Hons) International Esports Business & Events Management

Q: Year 1/Level 4 Topics include:

Global Esports Management and Events Industry Marketing &amp; PR for Events Technology for Esports Events SEO &amp; Digital Marketing Foundations of Leadership and Management International Esports Business Environment

Shape the future of esports events—develop the business, management, and strategy skills
to lead the industry.

Course Length:

3 Year Course
Full Time

Course Location:

Velodrome, Queen
Elizabeth Olympic Park

Course Fees:

£9535 per Academic Year
Student Finance Available

UCAS Information:

Course Code: CE06
Institution Code: E71

INTERNATIONAL ESPORTS BUSINESS
& EVENTS MANAGEMENT

This program provides the critical skills and expertise needed to excel in the esports industry. Covering business strategy, event planning, marketing, sponsorship, governance, and customer experience, this course prepares students for roles in esports event operations, business development, and brand management. Through live projects, industry collaborations, and strategic planning, students gain hands-on experience that directly translates to career opportunities in the global esports sector.

WHY STUDY
THIS COURSE?

The BA (Hons) International Esports Business and Events Management course provides a unique pathway for students to develop expertise in the strategic, operational, and managerial aspects of esports events and business. Whether you aspire to manage large-scale esports tournaments, develop esports brands, or create innovative digital marketing strategies, this course prepares you for the fast-evolving esports ecosystem.

Students will gain:

A deep understanding of the global esports industry, including business models, tournament operations, and revenue generation.
Hands-on experience through real-world projects and event planning, preparing you for career opportunities in esports management, sponsorship, and marketing.
A strong foundation in governance, regulation, and ethical considerations impacting esports organizations.

As students progress through each level, they will refine their skills with hands-on projects, live event planning, and industry collaborations, preparing them for leadership roles in sectors including but not limited to Esports Events Management, Production & Broadcasting, Sponsorship & Partnership Management, Tournament Operations & Logistics, Business Development, Venue & Live Event Operations, Marketing & Fan Engagement.

COURSE
LENGTH:

3 Years

COURSE
TYPE:

BA (Hons)

INSTITUTION
CODE:

E71

Aims of the course:

This course is designed to:

Develop business, marketing, and event management expertise specific to the esports industry. Provide hands-on experience in planning, executing, and evaluating esports events at various scales.
Build strategic thinking, leadership, and financial planning skills for esports organisations. Ensure students understand governance, sponsorship, and legal
considerations within esports.
Prepare students for careers in event management, business strategy, marketing, sponsorship, and operations within the global esports industry.

Degree course structure:

Here are the topics that you will be studying during your three years with us.

Year 1/Level 4 Topics include:

Global Esports Management and Events Industry
Marketing & PR for Events
Technology for Esports Events
SEO & Digital Marketing
Foundations of Leadership and Management
International Esports Business Environment

Year 2/Level 5 Topics include:

Sustainable Events Management
Esports Events Monetization
Managing Customer Experience
Esports Regulation
Rules and Risks
Enquiry-Based Learning and Research Practice
Esports and Social Enterprises

Year 3/Level 6 Topics include:

Strategic Events Management
Managing HR for Events
Managing Events and the Law
Strategic Entrepreneurship
Research Project in Esports – Dissertation

OUR LEARNING
APPROACH:

The TRI-Curriculum Approach integrates practical experience, academic excellence, and industry engagement to ensure students are fully prepared for careers in esports business and event management.

Academic Excellence: Students gain theoretical knowledge in business strategy, event management, sponsorship, marketing, and governance, ensuring a solid foundation for decision-making in esports.

Practical Industry Experience: Students participate in live esports event planning, case studies, and real-world business projects, developing problem-solving and strategic leadership skills.

Professional Development: Through networking opportunities, industry collaborations, and project-based learning, students build employability skills and career-ready experience for roles in tournament operations, business development, sponsorship, and esports brand management. This hands-on, business-focused approach ensures graduates leave with the skills, connections, and practical experience needed to excel in esports event management and business strategy.

admissions & entry requirements:

Minimum Entry Requirements

You need to have completed 12 years* of schooling (with good grades) and show strong evidence of your ability to successfully complete the programme and progress onto your chosen degree. You are required to meet one of the following criteria:

- UCAS Tariff - 96 points
- A level - CCC
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) – MMM
- Access to HE Diploma - M: 45 credits
- Scottish Higher - BBBB
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
- International Baccalaureate Diploma Programme - 25 points
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3
- Cambridge International Pre-U Certificate - Principal – M3, M3, P2

*For countries where 11 years of schooling is comparable to this level of entry, this will be accepted.

Degree Awarding Body; Health Sciences University

Minimum Entry Requirements

Apply for this course:

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