BA (Hons) International Esports Business & Digital Marketing
A three-year journey of personal and professional development so you can access a
career in digital marketing within the esports industry.
Course Length:
3 Year Course
Full Time
Course Location:
Velodrome, Queen
Elizabeth Olympic Park
Course Fees:
£9535 per Academic Year
Student Finance Available
UCAS Information:
Course Code: CE04
Institution Code: E71
INTERNATIONAL ESPORTS BUSINESS & digital marketing
On this program you shall develop understanding of marketing management practises and implementing them in the new and developing field of esports. Then you will take these lessons and apply them back to traditional marketing strategy to see how esports can influence, non-gaming markets.
WHY STUDY THIS COURSE?
On the BA (Hons) International Esports Business & Digital Marketing course at Level 4 study, you will be introduced to what Marketing strategy looks like, how different parts of the world treat marketing and strategize within it, and how the vast wilderness of the Internet has developed Marketing.
This will then be developed, during the Level 5 study, so you can start utilizing this knowledge to inform business strategy, marketing of a brand, and customers’ requirements from marketing campaigns. You will also develop your understanding of how to design, implement and measure KPI’s of a marketing campaign and strategy to inform business thinking.
At Level 6, we will be developing the industry skills required to connect marketing campaigns with monetization and wider strategic entrepreneurship for a business in the esports sector. We will also explore how the esports community moves rapidly,
and you will learn how flexible marketing needs to be to match this, and how this can generate new and developing practices in other traditional job sectors too.
COURSE
LENGTH:
3 Years
COURSE
TYPE:
BA (Hons)
INSTITUTION
CODE:
E71
Aims of the course:
- To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.
- To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.
- To shape your moral and ethical compass through opportunities to reflect personally & professionally and make an active contribution as global citizens.
Degree course structure:
Here are the modules that you will be studying during your three years with us.
- Personal Development in Esports
- Entrepreneurship
- Management of Social Platforms
- The International Esports Scene
- Search Engine Optimization
- Content Creation
- Brand Values in Esports
- Social Enterprise
- Qualitative and Quantitative Analytics
- Esports Events
- Esports Communities
- Digital Psychology
- Monetization
- Research Project in Esports – Dissertation
OUR LEARNING
APPROACH:
As part of our unique Tri-Curriculum, we blend the traditional academic strand, with real-world mentoring of thought and application through guest lectures from industry experts.
This offers learners firsthand insights into esports and digital marketing elements, allowing them to connect their learning to real exemplars. Practical workshops reinforce key concepts through the development of hands-on skills that translate into extra curriculum work through our industry connections and Legion Esports.
Plus, by working in partnership with University Campus of Esports’ industry partners, the work you will be doing in lessons are from real-world data and challenges. This means gaining invaluable experience into the day-to-day practices of live data handling and marketing preparing you to stand out in the job market, through this exposure to practical skills development and strategic planning.
admissions & entry requirements:
Minimum Entry Requirements
- UCAS Tariff - 96 points
- A level - CCC
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) – MMM
- Access to HE Diploma - M: 45 credits
- Scottish Higher - BBBB
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
- International Baccalaureate Diploma Programme - 25 points
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3
- Cambridge International Pre-U Certificate - Principal – M3, M3, P2
*For countries where 11 years of schooling is comparable to this level of entry, this will be accepted.
Degree Awarding Body; Health Sciences University
Minimum Entry Requirements
- UCAS Tariff - 96 points
- A level - CCC
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) – MMM
- Access to HE Diploma - M: 45 credits
- Scottish Higher - BBBB
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
- International Baccalaureate Diploma Programme - 25 points
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3
- Cambridge International Pre-U Certificate - Principal – M3, M3, P2
*For countries where 11 years of schooling is comparable to this level of entry, this will be accepted.
Degree Awarding Body; Health Sciences University
Apply for this course:
If you wish to apply for this course, please click the apply now button below.
You will then be redirected to our course page on the UCAS website where you will find further instructions.
BA (Hons) International Esports Business & Digital Marketing *
Min Requirements: 96 UCAS Points
UCAS Course Code: CE04
Institution Code: E71
Course Starts: September 2025
Course Length: 3 Years / Full Time
This course is delivered by UCES and validated by Health Sciences University.
As per all universities; from time to time we may need to reorientate teaching location, staff, course commencement and other facets due to circumstances beyond our control.