BA (Hons) International Esports Business & Events Management with Foundation Year
Shape the future of esports events—develop the business, management, and strategy skills to lead the industry.
Course Length:
4 Year Course
Full Time
Course Location:
Velodrome, Queen
Elizabeth Olympic Park
Course Fees:
£5760 Foundation Year
£9535 per Additional Year
Student Finance Available
UCAS Information:
Course Code: CE07
Institution Code: E71
INTERNATIONAL ESPORTS BUSINESS & EVENTS MANAGEMENT WITH FOUNDATION YEAR
This program provides the critical skills and expertise needed to excel in the esports industry. Covering business strategy, event planning, marketing, sponsorship, governance,
and customer experience, this course prepares students for roles in esports event operations, business development, and brand management. Through live projects, industry collaborations, and strategic planning, students gain hands-on experience that directly translates to career opportunities in the global esports sector.
WHY STUDY THIS COURSE?
The Foundation Year/Level 3 provides a strong academic and practical base, ensuring you are fully prepared to thrive in your undergraduate degree. Whether you are transitioning from a different field, returning to education, or looking to enhance your skills, the Foundation Year offers structured support in academic writing, research, and interpersonal skills. You will develop essential problem-solving, teamwork, and communication skills that are vital for
success in higher education and a future professional career.
From Year 1/Level 4 onwards, this course provides a unique pathway for students to develop expertise in the strategic, operational, and managerial aspects of esports events and business. Whether you aspire to manage large-scale esports tournaments, develop esports brands, or create innovative digital marketing strategies, this course prepares you for the
fast-evolving esports ecosystem.
Students will gain:
- A deep understanding of the global esports industry, including business models, tournament operations, and revenue generation.
- Hands-on experience through real-world projects and event planning, preparing you for career opportunities in esports management, sponsorship, and marketing.
- A strong foundation in governance, regulation, and ethical considerations impacting esports organizations.
As students’ progress through each level, they will refine their skills with hands-on projects, live event planning, and industry collaborations, preparing them for leadership roles in sectors including but not limited to Esports Events Management, Production & Broadcasting, Sponsorship & Partnership Management, Tournament Operations & Logistics, Business Development, Venue & Live Event Operations, Marketing & Fan Engagement.
COURSE
LENGTH:
4 Years
COURSE
TYPE:
BA (Hons)
INSTITUTION
CODE:
E71
Aims of the course:
This course is designed to:
- Develop business, marketing, and event management expertise specific to the esports industry. Provide hands-on experience in planning, executing, and evaluating esports events at various scales.
- Build strategic thinking, leadership, and financial planning skills for esports organisations. Ensure students understand governance, sponsorship, and legal considerations within esports.
- Prepare students for careers in event management, business strategy, marketing, sponsorship, and operations within the global esports industry.
Degree course structure:
Here are the topics that you will be studying during your four years with us.
- Academic Skills and Personal Development in Esports
- Employability Skills in Esports
- Leadership Through Esports
- Contemporary Issues in Esports
- Marketing & PR for Events.
- Foundations of Leadership and Management.
- Technology for Esports Events.
- SEO & Digital Marketing.
- Global Esports Management and Events Industry.
- International Esports Business Environment.
- Sustainable Events Management
- Esports Events Monetization
- Managing Customer Experience
- Esports Regulation
- Rules and Risks
- Enquiry-Based Learning and Research Practice
- Esports and Social Enterprises
- Strategic Events Management
- Managing HR for Events
- Managing Events and the Law
- Strategic Entrepreneurship
- Research Project in Esports – Dissertation
OUR LEARNING
APPROACH:
The TRI-Curriculum Approach integrates practical experience, academic excellence, and industry engagement to ensure students are fully prepared for careers in esports business and event management. Academic Excellence; Students gain theoretical knowledge in business strategy, event management, sponsorship, marketing, and governance, ensuring a solid foundation for decision-making in esports. Practical Industry Experience: Students participate in live esports event planning, case studies, and real-world business projects, developing problem-solving and strategic leadership skills. Professional Development: Through networking opportunities, industry collaborations, and project-based learning, students build employability skills and career-ready experience for roles in tournament operations, business development, sponsorship, and esports brand management. This hands-on, business-focused approach ensures graduates leave with the skills, connections, and practical experience needed to excel in esports event management and business strategy.
admissions & entry requirements:
Minimum Entry Requirements
- UCAS Tariff - 48-64 points
- A level – A, DD, or EEE
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - PPP
- Access to HE Diploma - P: 45 credits
- Scottish Higher - BC
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - MP
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) – H5, H5, H5, H5
- Cambridge International Pre-U Certificate - Principal – P2, P2
*For countries where 11 years of schooling is comparable to this level of entry, this will be accepted.
Degree Awarding Body; Health Sciences University
Minimum Entry Requirements
- UCAS Tariff - 48-64 points
- A level – A, DD, or EEE
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - PPP
- Access to HE Diploma - P: 45 credits
- Scottish Higher - BC
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) – H5, H5, H5, H5
- Cambridge International Pre-U Certificate - Principal – P2, P2
*For countries where 11 years of schooling is comparable to this level of entry, this will be accepted.
Degree Awarding Body; Health Sciences University
Apply for this course:
If you wish to apply for this course, please click the apply now button below.
You will then be redirected to our course page on the UCAS website where you will find further instructions.
BA (Hons) International Esports Business & Events Management with Foundation Year *
Min Requirements: 48-64 UCAS Points
UCAS Course Code: CE07
Institution Code: E71
Course Starts: September 2025 (Day TBC)
Course Length: 4 Years / Full Time
This course is delivered by UCES and validated by Health Sciences University.
As per all universities; from time to time we may need to reorientate teaching location, staff, course commencement and other facets due to circumstances beyond our control.