BA (Hons) International Esports Business & Digital Marketing with Foundation Year

A four-year journey of personal and professional development so you can access acareer in digital marketing within the esports industry.

Course Length:

4 Year Course
Full Time

Course Location:

Velodrome, Queen
Elizabeth Olympic Park

Course Fees:

£5760 Foundation Year
£9535 per Additional Year
Student Finance Available

UCAS Information:

Course Code: CE05
Institution Code: E71

INTERNATIONAL ESPORTS BUSINESS & DIGITAL MARKETING WITH FOUNDATION YEAR

On this program you shall develop understanding of marketing management practices and implementing them in the new and developing field of esports. Then you will take these lessons and apply them back to traditional marketing strategy to see how esports can influence, non-gaming markets.

WHY STUDY
THIS COURSE?

The Foundation Year/Level 3 provides a strong academic and practical base, ensuring you are fully prepared to thrive in your undergraduate degree. Whether you are transitioning from a different field, returning to education, or looking to enhance your skills, the Foundation Year offers structured support in academic writing, research, and interpersonal skills. You will develop essential problem-solving, teamwork, and communication skills that are vital for success in higher education and future professional career.

From Level 4 onwards, you will be introduced to what Marketing strategy looks like,how different parts of the world treat marketing and strategize within it, and how thevast wilderness of the Internet has developed Marketing.

This will then be developed, during the Level 5 study, so you can start utilizing this knowledge to inform business strategy, marketing of a brand, and customers’ requirements from marketing campaigns. You will also develop your understanding of how to design, implement and measure KPI’s of a marketing campaign and strategy to inform business thinking.

At Level 6, we will be developing the industry skills required to connect marketing campaigns with monetization and wider strategic entrepreneurship for a business in the esports sector. We will also explore how the esports community moves rapidly, and you will learn how flexible marketing needs to be to match this, and how this can generate new and developing practices in other traditional job sectors too.

COURSE
LENGTH:

4 Years

COURSE
TYPE:

BA (Hons)

INSTITUTION
CODE:

E71

Aims of the course:

To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.
To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment, and an increasingly diverse global society.
To shape your moral and ethical compass through opportunities to reflect personally & professionally, and make an active contribution as global citizens.

Degree course structure:

Here are the topics that you will be studying during your four years with us.

Foundation Year/Level 3 Topics:

Academic Skills and Personal
Development in Esports
Employability Skills in Esports
Leadership Through Esports
Contemporary Issues in Esports

Year 1/Level 4 Topics include:

Personal Development in Esports
Entrepreneurship
Management of Social Platforms
The International Esports Scene
Search Engine Optimization

Year 2/Level 5 Topics include:

Content Creation
Brand Values in Esports
Social Enterprise
Qualitative and Quantitative Analytics
Esports Events

Year 3/Level 6 Topics include:

Esports
Communities
Digital Psychology
Monetization
Research Project in Esports – Dissertation

OUR LEARNING
APPROACH:

As part of our unique Tri-Curriculum, we blend the traditional academic strand, real-world mentoring of thought and application through guest lectures from industry experts. This offers learners firsthand insights into esports and digital marketing elements, allowing them to connect their learning to real exemplars. Practical workshops reinforce key concepts through the development of hands-on skills that translate into extra curriculum work through our industry connections and Legion Esports. Plus, by working in partnership with the University Campus of Esports’ industry partners, the work you will be doing in lessons are from real-world data and challenges. This means gaining invaluable experience in the day-to-day practices of live data handling and marketing, preparing you to stand out in the job market, through this exposure to practical skills development and strategic planning.

admissions & entry requirements:

Minimum Entry Requirements

You need to have completed 12 years* of schooling (with good grades) and show strong evidence of your ability to successfully complete the programme and progress onto your chosen degree. You are required to meet one of the following criteria:

- UCAS Tariff - 48-64 points
- A level – A, DD, or EEE
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - PPP
- Access to HE Diploma - P: 45 credits
- Scottish Higher - BC
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - MP
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) – H5, H5, H5, H5
- Cambridge International Pre-U Certificate - Principal – P2, P2

*For countries where 11 years of schooling is comparable to this level of entry, this will be accepted.

Degree Awarding Body; Health Sciences University

Minimum Entry Requirements

Apply for this course:

If you wish to apply for this course, please click the apply now button below.

You will then be redirected to our course page on the UCAS website where you will find further instructions.