BA (Hons) International Esports Business & Digital Media with Foundation Year

The Foundation Year/Level 3 provides a strong academic and practical base, ensuring you are fully prepared to thrive in your undergraduate degree. Whether you are transitioning from a different field, returning to education, or looking to enhance your skills, the Foundation Year offers structured support in academic writing, research, and interpersonal skills. You will develop essential problem-solving, teamwork and communication skills that are vital for success in higher education and future professional career.

From Level 4 onwards, you will be introduced to the fundamentals of social media strategy, digital content creation, and live broadcasting. You’ll start to explore how different regions approach esports media, how the internet has revolutionized audience engagement, content distribution, and branding in such a vast yet surprisingly transparent space.

In Level 5, you will build on this foundation by applying your knowledge to business event strategy and brand marketing, focusing on audience engagement, and live production techniques. You will also develop narrativization techniques for content, to showcase business as a social enterprise and through this how to best connect with the consumer through your media assets.

At Level 6, the course shifts towards the psychology of design and its use in monetization strategies. We then explore crisis management and the integration of digital media, to see how businesses in the esports sector might differ from traditional ones due to the nature of the sector. You will explore how the fast-paced nature of esports requires agile content, adaptable social media management, and dynamic broadcasting approaches to meet Media Law. This will prepare you to thrive in both esports and the broader digital media landscape, equipping you with the skills needed to create, implement, and deploy monetizable content in a competitive global market.