BA (Hons) International Esports Business & Digital Media

A three-year journey of personal and professional development so you can access a career in media within the esports industry.

Course Length:

3 Year Course
Full Time

Course Location:

Velodrome, Queen
Elizabeth Olympic Park

Course Fees:

£9535 per Academic Year
Student Finance Available

UCAS Information:

Course Code: CE10
Institution Code: E71

INTERNATIONAL ESPORTS BUSINESS & digital media

On this program you shall develop a sound understanding of media theory and creation practices, and how they are implemented and developed in the fast-paced esports industry. You will take lessons in marketing strategy and apply them to the focused area of media production, shape and narrativize the message being shown to the consumer.

WHY STUDY
THIS COURSE?

On the BA (Hons) International Esports Business & Digital Media course, at Level 4, you will be introduced to the fundamentals of social media strategy, digital content creation, and live broadcasting. You’ll start to explore how different regions approach esports media, how the internet has revolutionised audience engagement, content distribution, and branding in such a vast yet surprisingly transparent space.

In Level 5, you will build on this foundation by applying your knowledge to business event strategy and brand marketing, focusing on audience engagement, and live production techniques. You will also develop narrativization techniques for content, to showcase business as a social enterprise and through this how to best connect with the consumer through your media assets.

At Level 6, the course shifts towards the psychology of design and its use in monetization strategies. We then explore crisis management and the integration of digital media, to see how businesses in the esports sector might differ from traditional ones due to the nature of the sector. You will explore how the fast-paced nature of esports requires agile content, adaptable social media management, and dynamic broadcasting approaches to meet Media Law. This will prepare you to thrive in both esports and the broader digital media landscape, equipping you with the skills needed to create, implement, and deploy monetizable content in a competitive global market.

COURSE
LENGTH:

3 Years

COURSE
TYPE:

BA (Hons)

INSTITUTION
CODE:

E71

Aims of the course:

To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.
To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.
To shape your moral and ethical compass through opportunities to reflect personally & professionally and make an active contribution as global citizens.

Degree course structure:

Here are the topics that you will be studying during your three years with us.

Year 1/Level 4 Topics include:

Personal Development in Esports
Entrepreneurship
Management of Social Platforms
Broadcasting
Data and Analysis in Media

Year 2/Level 5 Topics include:

Content Creation
Brand Management
On Screen Broadcast Talent
Social Enterprise
Esports Events

Year 3/Level 6 Topics include:

Digital Psychology
Crisis management
Media Law
Research Project in Esports – Dissertation

OUR LEARNING
APPROACH:

As part of our unique Tri-Curriculum, we blend the traditional academic strand, with real-world mentoring of thought and application through guest lectures from industry experts. This offers learners firsthand insights into esports and digital media elements, allowing them to connect their learning to real exemplars. Practical workshops reinforce key concepts through the development of hands-on skills that translate into extra curriculum work through our industry connections and Legion Esports. Plus, by working in partnership with University Campus of Esports’ industry partners, the work you will be doing in lessons are from real-world challenges and production pipelines. This means gaining invaluable experience into the day-to-day practices of media production in all forms and prepares you to stand out in the job market, through this exposure to practical skills development and strategic planning.

admissions & entry requirements:

Minimum Entry Requirements

You need to have completed 12 years* of schooling (with good grades) and show strong evidence of your ability to successfully complete the programme and progress onto your chosen degree. You are required to meet one of the following criteria:

- UCAS Tariff - 96 points
- A level - CCC
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) – MMM
- Access to HE Diploma - M: 45 credits
- Scottish Higher - BBBB
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
- International Baccalaureate Diploma Programme - 25 points
- Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3
- Cambridge International Pre-U Certificate - Principal – M3, M3, P2

*For countries where 11 years of schooling is comparable to this level of entry, this will be accepted.

Degree Awarding Body; Health Sciences University

Minimum Entry Requirements

Apply for this course:

If you wish to apply for this course, please click the apply now button below.

You will then be redirected to our course page on the UCAS website where you will find further instructions.